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Telegram Mini-apps

Stars: Scaling Community Engagement with a Mini App

Stars is a Telegram mini app where users earn points by completing simple, community-focused tasks. Built for mass onboarding, Stars combines game-like simplicity with powerful mechanics that keep users engaged.

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Project overview

Stars launched with a clear goal: make Web3 onboarding simple, social, and sticky. In an ecosystem full of clunky reward systems and low-retention dApps, Stars created a lightweight Telegram bot app that feels like a game but works like a growth engine. Users complete missions, earn points, and climb ranks – all from the comfort of a familiar messaging interface. This frictionless approach to mini app integration helped Stars cut through the noise and drive viral user acquisition. From airdrop hunters to loyal community members, the Stars TG bot built a wide funnel – and kept users around.

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Stars screen slide
Stars screen slide
Stars screen slide
Stars screen slide
Stars screen slide
Stars screen slide

Custom Telegram Mini App Development

Instant Entry, Zero Friction

No app store. No downloads. Stars runs directly inside Telegram, letting users jump in instantly and start earning points from task one

Stars gift box

Mission Engine with Progression Loops

From one-off tasks to streak-based goals, users always have something to complete – and a reason to return.

Stars rewards

Referral & Viral Growth Infrastructure

The referral system was designed with multipliers, visual cues, and reward visibility — turning every user into an organic promoter.

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What we did

Business Challenges

Launching Stars meant more than building a Telegram bot – it required designing a system that could scale to millions without sacrificing experience. The key challenge was crafting a product that felt fun from the first tap but had the backend resilience and logic to support viral growth, referral campaigns, and long-term retention – all inside a messaging window.

results

The Stars mini app launch proved that community growth and gamification could live together inside Telegram. With a simple task engine, native UI, and sticky point system, the project went from idea to 1.2M+ MAU in record time. The in-app referral system helped scale reach organically, while seamless UX kept users engaged far beyond the first reward. What started as a bot became a community hub.

team behind
the project

development

Oleh Shutiak, Daniil Stoian, Yaroslav Samoilenko, Ruslan Hrinov

devops

Alexander Filatov

project management

Oleksandr Zhukov

qa

Mykola Ursalov, Evgeniy Kilochek, Vitalii Dorokhin

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